Bajaj Finance: A Success Story in Indian Finance
Bajaj Finance Limited, a part of the prestigious Bajaj Group, is one of India’s leading non-banking financial companies (NBFCs). Established in 1987, it began as Bajaj Auto Finance Limited, primarily focused on financing two- and three-wheelers.
Over the years, the company transformed itself into a diversified financial powerhouse, offering a wide range of products such as consumer durable loans, personal loans, business loans, credit cards, wealth management services, and fixed deposits.
Bajaj Finance is especially known for its consumer financing model, allowing millions of Indians to purchase electronics, furniture, and other essentials on easy EMIs. With a strong digital push, innovative offerings, and customer-first approach, it has created a loyal base of over 70 million customers.
Backed by strong financial discipline, risk management, and the reputation of the Bajaj Group, Bajaj Finance has consistently delivered growth and established itself as a bullish stock in the Indian markets, making it a favorite among both investors and traders.
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